AVATR, a high-end electric vehicle brand from China, unveiled its inaugural electric SUV coupe, the AVATR 11, in Thailand on September 17, 2024. The debut includes competitive pricing and remarkable specifications.

Pricing Details and Variants

AVATR 11 is available in two variants in Thailand:

- AVATR 11 Standard Range: Priced at 1,999,000 Baht*

- AVATR 11 Long Range: Priced at 2,199,000 Baht*

*Special pricing for the first 200 units, with a 100,000 Baht discount from the regular prices of 2,099,000 Baht for the Standard Range and 2,299,000 Baht for the Long Range.

Key Specifications of AVATR 11

- Powertrain: Single electric motor producing 313 horsepower and 370 Nm of torque

- Battery:

- Standard Range: 90 kWh

- Long Range: 116 kWh

- Driving Range (NEDC standard):

- Standard Range: 575 km

- Long Range: 680 km

- Acceleration 0-100 km/h: 6.6 seconds (Standard Range), 6.9 seconds (Long Range)

- Top Speed: 200 km/h

- Charging System: Supports DC fast charging up to 240 kW, capable of charging from 0-80% in 25 minutes

Technological Highlights

AVATR 11 is the outcome of a joint effort involving three major Chinese technology companies: CHANGAN Automobile, CATL, and Huawei. This collaboration introduces cutting-edge technologies such as:

- Huawei's new generation intelligent driving system

- Full-stack High-Voltage 750V electric platform

- 34 intelligent driving sensors

- Large displays in the cabin, including a 15.6-inch central screen and a 10.25-inch driver information display

Promotions and Warranty

AVATR 11 comes with attractive promotions and warranty:

- 5-year or 120,000 km vehicle quality warranty

- 8-year or 240,000 km battery warranty

- Free Home Charger with installation

- Free first-class insurance

- Free maintenance service, labor, and parts for 6 years

- Free 24-hour emergency assistance for 8 years

The Avatr 11 will first be imported into Thailand and later manufactured at the Thai plant. Changan Automobile, the parent company of Avatr, is targeting the first quarter of 2025 to have its Thai plant up and running. The production facility in Thailand will roll out models from various sub-brands, including Avatr, with an initial annual capacity of 100,000 units. Changan intends to invest 20 billion baht ($570 million) in the facility, aiming for a total capacity of 200,000 units per year. The initial investment phase will amount to around 10 billion baht, with a yearly capacity of 100,000 units.

The introduction of AVATR 11 in Thailand signifies the brand's official venture into global markets. The company aims to extend its presence in Southeast Asia, the Middle East, and Europe in the coming years. AVATR 11 will be available for customer delivery in Thailand by the end of this year.