Ford Thailand has recently made a significant move by requesting government assistance for the internal combustion engine (ICE) car segment, highlighting the challenges faced by traditional automakers in an evolving industry landscape.

The request comes at a time when the automotive industry is experiencing a rapid shift towards electric vehicles (EVs) and other alternative fuel technologies. Ford Thailand's appeal to the government underscores the ongoing importance of ICE vehicles in the market and the need for support to maintain this segment's viability.

Key points of Ford Thailand's request include:

1. Government support: The company is asking for increased efforts from the Thai government to assist companies operating in the ICE car segment.

2. Industry challenges: This move reflects the broader challenges faced by traditional automakers as they navigate the transition to electric vehicles while still maintaining their ICE product lines.

3. Market relevance: Despite the growing popularity of EVs, ICE vehicles still represent a significant portion of the automotive market in Thailand and many other countries.

4. Economic implications: The ICE segment continues to be a major contributor to Thailand's automotive industry, which is a crucial part of the country's economy.

5. Balancing act: Ford Thailand's request highlights the delicate balance automakers must strike between investing in future technologies and supporting their existing ICE product lines.

This development raises important questions about the future of the automotive industry in Thailand and globally. As governments and automakers worldwide grapple with the transition to cleaner technologies, Ford Thailand's request for ICE segment support underscores the complex challenges faced by traditional car manufacturers in balancing current market demands with future industry trends.

Ford sold 16,073 vehicles in Thailand during the first six months of 2024, which represents a 34.3% decrease compared to the same period last year

The outcome of this request could have significant implications for the automotive sector in Thailand, potentially influencing policy decisions and shaping the industry's trajectory in the coming years.